Leadership Team

Leadership Team


Chairman of the Board




As Chairman of the Board, Rich’s focus is on product innovation, finance and fundraising. Prior to joining Froozer, Rich was founder and CEO of Circle Fresh Farms, and has been Director of New Ventures and Strategic Investments for RainDrop Partners since inception. Read More


Chief Executive Officer (CEO) 



Rick is an accomplished senior executive with a consistent record of delivering exceptional revenue, share and profit growth with best in class consumer products and hospitality companies including M&M Mars and The Walt Disney Company. His functional experience is very broad and ranges from leading large R&D and Innovation teams, Product Development, Operations and Marketing & Sales. Read More


President and Chief Operating Officer (COO)



David comes to the organization having spent 35 years in foodservice distribution, starting with Sysco and spending the last 28 years with US Foods and US Foods’ legacy companies. His experience ranges from operating company President to senior corporate positions such as Region President responsible for 14 broadline distribution companies and 3 meat and poultry processing companies. Read More


Chief Relationship Officer



Charlie is the Chief Relationship Officer of Froozer. From 2000 to 2013, Charlie was the General Manager of Robinson Dairy, a $95 million, 155 employee division of Dean Foods that packaged and marketed a diverse dairy product line, including Horizon and private label organic milk. Charlie currently serves on the Denver Health Hospital Foundation and Metro State University Foundation Boards of Directors.

Board of Advisors





Former SVP of Centerplate, North America’s largest event hospitality company. Pat focuses on the military and convenience store channels.






President-appointed Tourism Ambassador and significant leader on convention and leisure business. Carol provides expertise in penetrating the Sports and Entertainment channels.






Executive Director at US Speedskating. Ted provides expertise in penetrating Sports channels.






President and CEO of Premiere Solutions, LLC, a fleet management and equipment leasing services firm based in northern California. Tracy, a Trustee of the University of San Francisco where he is the Vice-Chair of the Audit Committee and member of the Board of Directors of the National Football League Alumni Association, provides expertise in penetrating education as well as sports and entertainment channels.


Health & Wellness Council

A star cast of influential dietitians is heading up the Froozer® Health and Wellness Council and will be advising in new product development:




Director of Sports Nutrition with UCLA. Beth is responsible for planning, developing, implementing and managing all sports nutrition services provided to all Olympic sport student-athletes. Miller provides team nutrition education as well as medical and performance-based counseling to enhance the health and well-being of all athletes. Prior to UCLA, Miller worked within the Sports Nutrition department at Florida State University and the University of Tennessee. Miller received her Master’s in Exercise Science from Florida State and Bachelor’s in Dietetics at Tennessee Tech University, where she was a member of the Varsity Cross Country and Track teams.



Sports Nutritionist with US Speedskating. As a Registered Dietitian and Board Certified Sports Dietitian, Jessica views nutrition as an integral part of performance and enjoys empowering athletes with the skills to succeed. LaRoche graduated with a Master’s Degree in Nutrition from the University of Utah in 2010. She has previously worked as a nutrition educator at a major regional hospital and as a supermarket dietitian at a family-owned grocery store in Utah.