Back in the ‘80s, we were informed that eating too much fat caused obesity and other negative health issues. Food manufacturers responded to the trend by removing fat from products, but adding more sugars. Then, in the 2000’s, consumers realized that added sugars were actually making them fat anyway, and leading to an explosion in type 2 diabetes. So the food industry again responded, sweetening their foods with “fruit juice concentrate,” something that sounded like whole nutrition, and made us all think it was healthier.
Becoming more aware of the possible harmful effects of table sugar, many folks are trying to make improvements to their diets. But did you know that many so-called “health foods” actually contain high levels of sugars in the form of fruit juice concentrate?
More recent studies have shown that drinking undiluted fruit juices can actually have the same impact on your blood sugar as drinking a can of regular sugar-sweetened soda. So the reality is, the new “healthy” drinks and foods sweetened with fruit juice concentrate contain just as much sugar as they used to. Your body doesn’t care about the source of the sugar. In the body, sugar is sugar.
Fruit Juice Concentrate in Foods
If you regularly read food labels, you have probably noticed that fruit juice concentrate is rapidly replacing high fructose corn syrup and other sweeteners in our food. Fruit juice concentrate is a fast-growing ingredient used by the food industry. And most folks would think that this trend would be a good, healthy change, right? Unfortunately, the sugars from fruit juice are really no different from regular table sugar (sucrose). Your body absorbs both types of sugar in the same manner, and they have the same effect on your blood sugar levels.
Fruit Juice is Not the Same as Whole Fruit
It’s tempting to believe the hype around fruit juices, because it certainly seems healthier. Fruit juices are marketed as a quick, easy way to help you get your daily servings of fruit. But unfortunately, drinking fruit juice is not nutritionally the same as eating the whole fruit.
A BMJ study looked at whether consuming fruit juices or whole fruit could lead to type 2 diabetes. It was an extensive study that involved over 180,000 individuals. The researchers found conclusive evidence that eating specific whole fruits (including blueberries) actually reduced the chance of diabetes. On the other hand, regularly drinking fruit juice was found to increase the chance of diabetes.
What’s the difference? When you eat the whole fruit, all the extra fiber prevents sugar from being absorbed quickly in your gut. On the other hand, when you drink fruit juice, there is nothing stopping the fructose from being absorbed quickly and spiking your blood sugar. In response to this type of information, in the UK, fruit juices will soon have to be labeled with a red “traffic light” warning sign to signify that they have a high sugar content.
Natural Whole-fruit Nutrition
At Froozer® we present natural fruits and veggies in all their glory, with no sugar added, no juice, puree, nor concentrate. Our frozen whole-fruit bars are: All Natural, Antioxidant Rich, Gluten Free, Dairy Free, Non-GMO, Kosher, Naturally Low in Calories, and Vegan. Want to try them for yourself? You can find them in various grocery stores such as Whole foods. We can’t wait for you to try Froozer® and let us know what you think!